If you've been saving time in the shower by washing your face with your
regular body soap or shampoo, you're making a mistake. Sure, you'll save
a few minutes, but you'll likely end up spending all of that saved time
trying to find a moisturizer to fix the dryness. No man wants to be
bothered with using a cleanser, let alone an exfoliation scrub or
dabbing on anti-aging cream, that's why Amenity's first ever facial
cleanser deeply cleans and gently exfoliates, all while working against
ingrown hairs, evening skin tone and bolstering up the skins youthful
appearance with ingredients like willow bark extract, Pro-Vitamin B5,
and supercharged liposomal vitamins A,C, E that actually absorb into
your skin in this five-in-one solution. That's right, there's finally an
opportunity to minimize signs of aging from occurring without the extra
steps. And that's an opportunity you should take, because Mick Jagger
may have no trouble scoring in his sixties, but you're going to need all
the help you can get when you reach his age.
There's nothing like a good, strong lather to clean your face, right?
Not necessarily. In many cases, lather is just window dressing, designed
to make you think you're getting your skin clean. Truth is, some of the
best cleansers produce little if any lather. Unlike harsh alkaline
soaps, Amenity's low-lather gel face cleanser won't irritate and will
not strip the skin of natural protective oils. It is pH balanced,
fragrance-free and gently exfoliating, making it an excellent choice for
daily cleansing because it washes away dirt and oil but doesn't leave
skin so dry that it reacts by overproducing oil. We all have some degree
of oil on our skin, but when you wash your face many times, you are
stripping it of its pH balance. This anti-aging formula has vitamin E
and retinyl palmitate for firming and improving the moisture capacity of
skin, while vitamin A smooths and stimulates the skin's own
moisturizing mechanisms. Studies show that after absorbing sufficient
levels of vitamin C (which can only be absorbed in a liposomal format as
it is in this product), the skin demonstrates enhanced collagen and
elastin production. This means, yes, less wrinkles (not to mention
damage control to repair wear from sun, fun and partying).
Don't overdo it: Wash your face only twice per day, morning and evening.
Excess washing can cause irritation. Use only your bare hands to wash. A
washcloth is irritating. Avoid touching your face during the day.
Bacteria from your hands can easily be transferred to your face. Regular
soap can really dry out your skin. Blot your face with a clean towel
after you have cleaned (cleansing is rather pointless if the towel is
full of germs).
