Don't be a flake. Ultra-dry, flakey, and chronically cracked and chapped
skin can be remedied with this "granddaddy" of heavy-hitting
moisturizers. The Balm heals barren, lifeless moonscapes like those
found on your elbows, kneecaps, knuckles, and heel areas. Designed for
the extraordinary skin dryness of a man's primary strike points (think
Kung Fu diagram).

• Use as needed (twice daily minimum). Squeeze dime-sized dollop of
• product into the palm of hand. Massage into problem area. For
• chronically dry skin, apply after each shower on dry, clean skin.
• Multiple applications of this moisturizer will help speed hydration and
• skin healing. It is not uncommon for men with parched symptomatic skin
• to apply moisturizer 4 or 5 times a day for one week to quickly achieve a
• significant and rapid improvement in symptoms. For men with very oily
• skin or who dislike moisturizing in general, apply The Balm at night
• before bed. Although a waxy balm may feel a little strange when you
• first apply it, you'll love the results when you wake up the next
• morning.

The Balm, with its unique combination of nutrient-enriched moisturizers, helps heal even severely dry skin leaving you with soft, smooth and comfortable skin by penetrating skin rapidly, leaving it effectively hydrated without feeling greasy. Shea and Mango Seed Butters stimulate skin cell metabolism while antioxidant and restructuring properties restore lost moisture. Liposomal Vitamin E provides a powerful antioxidant benefit, while other key ingredients such as bisabolol and rutin soothe irritation and inflammation associated with dry skin.

Dry skin results from a lack of oil and structural lipids which allow moisture to escape into the environment. Weakened or loss of lipid barrier function means that the skin is unable to retain water. Delivering water-attracting and water-holding ingredients to the skin is essential for lasting healing. Over timed, dehydrated skin flakes, loses its elasticity, and develops fine lines. To facilitate moisture retention and lipid correction (i.e., not to dry out skin even further), avoid rituals like the long "I fell asleep in the shower" piping hot showers which dry out the skin significantly; choose mildly-warm water instead. Use a gentle, moisturizing, fragrance-free soap which is less drying and less irritating for already itchy and inflamed skin. Avoid bubble baths and anti-bacterial soaps. Keep a high quality moisturizer in the car, at work, and bedside to make frequent application effortless.